Artikel

HUBUNGAN ANTARA STRATEGI ORGANISASI, PRAKTIK TQM ( TOTAL QUALITY MANAGEMENT), DAN KINERJA ORGANISASI
By : Yesi Mutia Basri,SE.,M.Si,Ak

Abstract

The study presented in this paper examines the fit of total quality management (TQM) practices in mediating the relationship between organization strategy and organization performance. By examining TQM in relation to organization strategy, the study seeks to advance the understanding of TQM in a broader context. It also resolves some controversies that appear in the literature concerning the relationship between TQM and differentiation and cost leadership strategies as well as financial, quality and innovation performance. The empirical data for this study was drawn from a survey of 41 middle/senior managers from sevices firms in Pekanbaru. The analysis was conducted using structural equation modeling (SEM) technique by examining two competing models that represent full and partial mediation.
The findings indicate that partially organization strategy is positively and significantly relation and TQM. TQM partially relation on performance.Organization strategy not relation on performance and TQM not mediates the relationship between organization strategy ( differentiation and cost leadership) and three performance measures (financial, quality, and inovative performance). The implication is that TQM needs to be complemented by other resources to more effectively realize the strategy in achieving a high level of performance, particularly innovation.

Keywords: TQM; organization strategy, financial performance, quality performance, inovative performance